OUR SKILLS

The skills utilized by our team have been perfected through years of experience. We believe this gives us an advantage over our competitors to provide the best possible service.

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Adobe Photoshop 100%
Adobe InDesign 100%
Targeted Print Marketing 100%
Experienced Advisement 100%

 

 

Targeted Marketing And Sales

Graphic Design

Printed Publications

Our publications are distributed to thousands nationwide. This is specialty niche marketing at its most effective.

 

Our target demographic are people living the performing arts, theatre, and cultural enrichment lifestyle.

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​Research shows this group:

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• Entertain 6 times a year or more

• Dine out an average of three times per week

• Host theme parties twice a year

• Spare no expense in renovating and decorating their homes

• Purchase high end accessories, furnishings, floor, wall and window treatments, alarm systems, high end electronic systems, etc.

• Frequently invest in antiques and artwork

• Create outdoor living environments, incorporating lush landscaping, swimming pools, spas, fire pits, outdoor electronic systems, outdoor kitchens, patios, decks, porches, gazebos, sunrooms, etc.

• Spend their leisure time golfing, playing tennis, biking, boating and traveling extensively

• Frequently utilize the services of day spas, hair and nail salons, estheticians, anti-aging services, massage and wellness facilities, acupuncture, chiropractors, cosmetic surgeons, etc.

• Utilize the services of realtors, mortgage brokers, stockbrokers, insurance agents, financial planners and CPAs

• Spare no expense for their children’s education or recreational activities such as camps, music lessons, art lessons, gymnastics, etc.

• The Theatre, Concerts, and Performing Arts settings fosters personal and professional relationships and leads to extensive word of mouth referrals.

 

BENEFITS OF PRINT ADVERTISING
In our technology obsessed age, some business people may believe their advertising dollars are better spent on digital marketing. While digital marketing is a valuable component of your advertising budget, print advertising will add to and enhance any existing digital campaigns. Here are some of the top reasons to consider print:

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1. LEVERAGED CREDIBILITY:
Print publications such as CEC Lifestyles Resource Directory that consistently offer readers high-quality, reliable content develop credibility, and advertisers can easily leverage this credibility. Known as the “halo effect,” placing ads in respected print publications leads to the same positive feelings from readers that are associated with the publication itself.

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2. PRINT READERS HAVE BIGGER ATTENTION SPANS.
The digital age has pretty much killed the human attention span. We surf the web with six different tabs open while someone is instant messaging us, another is texting us, and the TV is on in the background. We are simply not as receptive to all of the digital advertising around us. Print readers don’t typically multi-task while reading a magazine, making them far more receptive to the ads within the publication.

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3. UNPLUGGING IS IN.
We touched upon the fact that we are tech-obsessed creatures, but we are tech-obsessed creatures who have begun to understand the value of “unplugging” every now and then. When we do unplug from the digital world, we tend to turn to print media as a form of entertainment and engagement.

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4. PRINT ADS OFFER MORE FLEXIBILITY AND OPTIONS.
Print ads allow you to target your audience. You can choose exactly which section of a magazine your audience is most likely to read. Print allows you to tailor your campaign to fit your budget by offering quarter-page, half-page and full-page ads. Advertising in print means you will actually work with a human being when buying your ad space as opposed to relying on an online algorithm to decide where your ads should live.

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5. PRINT ADS DRIVE ACTION.
The Nelson Global Trust reported that 65% of print readers typically take some form of action after viewing an advertisement. The use of QR codes has helped to create a bridge between the print-digital divide. Our graphic team will help you incorporate one in your ad. This allows a viewer of your print ad to go directly to your website, providing perfect synchronicity between the two media.

Successful ad campaigns reach target markets, effectively communicate a message and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.​

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